The report focused on a multichannel approach and how it can be very crucial for a brand. In this increasingly mobile economy due to Covid-19 restrictions, consumers continue to interact with brands across a variety of channels. In order to be continuously connected with its consumers, the brand must expand its marketing reach across different platforms.  The created customer journey map goes through the stages and highlights key digital touchpoints and metrics. The map demonstrates how all the different channels are connected and intersect with each other. Creating a seamless web of online marketing.